What do the email statuses mean?

Here is an explanation of what each email status means.

Dropped

There are a number of reasons your email will not even be sent to a recipient for delivery. This event informs your system when an email has been dropped. Further, it provides a reason for the drop, such as if we’ve found spam content (if spam checker app is enabled) or we see the recipient has unsubscribed previously.

Deferred

When an email cannot immediately be delivered, but it hasn’t been completely rejected, the deferred event fires. The system will continue to try for 72 hours to deliver a deferred message. After 72 hours, the deferral turns into a block.

Bounce

If a server cannot or will not deliver a message, we get a bounce event. Bounces often are caused by outdated or incorrectly entered email addresses. Many times you won’t know a bounced email address until it bounces, so this event can help you ensure it doesn’t bounce again by checking with the recipient.

Delivered

When an email has been accepted at the receiving server, the delivered event fires. This event does not guarantee that the email was placed in the recipient’s inbox. 

Open

An opened email is the first step toward the action you want your recipient to take. This event fires every time your email is viewed with images turned on. 

Click

The click is the pinnacle of email engagement! Your call to action, whether it is to confirm a newly registered account or to view a recommended product, asks the recipient to click a link. This tracks that interaction and fires a click event.