Campaigns

Overview

Campaigns is a brand-new area within Communications. The purpose of Campaigns is to help schools and colleges understand which marketing and engagement activities are actually driving real outcomes.

Rather than just seeing communication activity in isolation (emails sent, opens, clicks), Campaigns lets you track the full journey from engagement through to:

• Offers
• Acceptances
• And enrolments

In other words, Campaigns answers the question: "Which of our marketing activities actually convert?

Why this was built

Until now, schools could see communication-level data such as opens and clicks, but it was difficult to connect that activity to admissions outcomes. Marketing teams couldn’t easily say, with confidence, which open evening, newsletter, or follow-up sequence was driving enrolments.

Campaigns is designed to close that gap. By grouping communications and engagement activities into a single campaign, you can measure their combined effect on the admissions journey.

Where to find it

Campaigns is available as a new area within Communications, alongside Inbox, Templates, Automations, and Settings.

Creating a campaign

To create a new campaign, click Create Campaign. You will be asked to complete the campaign setup details.

Step-by-step

1. Click Create Campaign. This opens the campaign setup form.
2. Enter the Campaign Name. Use something descriptive that will be recognisable in the campaigns list (e.g. "Spring Open Evening 2026").
3. Assign a Campaign Owner. Pick the staff member responsible for the campaign.
4. Set the Goal. Define what success looks like for this campaign — for example, applications received or enrolments achieved.
5. Define the Target Audience. Specify who the campaign is aimed at (e.g. Year 11 prospects, Sixth Form open evening attendees).
6. Complete any other relevant campaign information. Add the supporting context that will help your team understand and measure the campaign.
7. Save the campaign. Once saved, you can begin connecting communications and engagement activities to it.

Configuring what the campaign tracks

Once the campaign is created, you can configure what it should track. The idea is to connect all related activities and communications into one measurable journey.

When previewing a campaign, you will be able to see several useful areas:

• Conversion Tracking — how the campaign is performing against its goal.
• Message Sequences — the order and timing of communications in the campaign.
• Messages or Templates linked to the campaign — all communications associated with the campaign in one list.
• Delivery Tracking — who has received the communications and current delivery status.

Adding messages to a campaign

You can add additional communications directly into a campaign using the Add Message button. This lets you assemble or extend a sequence as the campaign evolves.

Linking other assets

When editing a campaign, you will also be able to link other engagement assets to it:

• Events
• Meetings
• And other engagement activities

How to think about Campaigns

Campaigns is designed to help you stop thinking about communications as isolated emails, and start thinking about them as joined-up journeys with measurable outcomes.

A useful way to scope a campaign is to start with the goal:

1. Define the outcome you want (e.g. increase Sixth Form applications).
2. Identify the audience that outcome depends on (e.g. Year 11 prospects).
3. List the communications and events that should reach that audience over the campaign window.
4. Set up the campaign in Admissions+, link the relevant templates, and link supporting events and meetings.
5. Use Conversion Tracking and Delivery Tracking to measure progress and refine the next campaign.

Frequently asked questions

How is a Campaign different from an Automation?

Automations focus on the mechanics of sending — when a communication fires and what happens next. Campaigns focus on outcomes — grouping communications and engagement activities together so you can measure their combined impact on offers, acceptances, and enrolments.

Can a single template be used in more than one campaign?

Yes — campaigns are designed to bring related communications and activities together, and the same template can be linked to multiple campaigns where relevant.

Do existing communications get pulled into campaigns automatically?

No — communications are linked to a campaign deliberately, either at creation time using Add Message or by associating existing templates to the campaign. This keeps campaign measurement clean and accurate.

A note from us

We hope this guide helps you start thinking about your communications in terms of campaigns and outcomes, rather than individual sends. Campaigns is a new area for Admissions+, and we’re looking forward to seeing how schools and colleges use it to understand what really drives applications, offers, and enrolments.

If you have questions, feedback, or ideas for how Campaigns could work even better for your team, please get in touch with your Applicaa contact — we always love hearing from you.