---
title: Events Analysis
description: The Events area allows you to track the performance and return on investment (ROI) of your recruitment events, helping you measure impact and optimise future engagement activities.
---

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# Events Analysis

## The Events area enables you to monitor the effectiveness and return on investment (ROI) of your recruitment events.

### **Events Overview**

This section displays:

- All events you have run (both 1:1 meetings and open day events)
- Cost per event (which you can set)
- Attendance and conversion metrics (automatically tracked)
- ROI calculations

\[SCREENSHOT: Events list with costs\]

### **Setting Event Costs**

For each event, you can:

- Enter the cost of running the event (e.g., £500)
- Track investment against return
- Compare cost-effectiveness across different event types

### **Conversion Tracking**

The Events area shows how event attendees convert through your pipeline:

- Number of attendees who completed applications
- Number who accepted offers
- Number who enrolled

**Adjustable Goals**

- Change what you're reporting on at the top of the page
- Track conversion to: completed applications, offer acceptances, or enrolments
- Flexible reporting based on your current priorities

*Event conversion tracking:*

![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-25-59-7496-PM.png?width=670&height=225&name=undefined-Nov-13-2025-02-25-59-7496-PM.png)

### **ROI Analysis**

The system calculates and displays:

**Attendee Conversion Rate**

- Percentage of event attendees who achieved your goal (e.g., enrolled)

**Non-Attendee Conversion Rate**

- Percentage of non-attendees who achieved the same goal
- Provides comparison baseline

**Event Impact**

- Clear comparison showing the effectiveness of your events
- Identifies which events drive the most conversions
- Helps determine which events to run more frequently

**Best Performing Events**

- Ranked view of most effective events
- Data-driven decisions about event strategy
- Budget allocation guidance

*Event ROI comparison:*

*![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-26-20-8310-PM.png?width=472&height=436&name=undefined-Nov-13-2025-02-26-20-8310-PM.png)*

### **Excluding Events**

If you don't want to track a specific event:

- Select the option to exclude it from your activity
- Useful for internal events or those run for different purposes
- Keeps your ROI analysis focused on recruitment events

![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-26-39-4347-PM.png?width=670&height=114&name=undefined-Nov-13-2025-02-26-39-4347-PM.png)

---

#### **Health Score System**

The Health Score system uses applicant activity to assess engagement levels, helping you identify which enquiries and applications need attention.

### **What is a Health Score?**

Health scores are visual indicators (smiley face icons) that show how engaged an applicant is based on their interactions with your school. This helps you:

- See the average health of your enquiries or applications
- Identify causes for concern
- Focus your efforts on applicants who need attention
- Recognise highly engaged applicants likely to convert

Health score indicators threshold setting:

### **Health Score Categories**

The system uses four engagement levels:

- **Poor** - Low engagement, needs urgent attention
- **Okay** - Moderate engagement, requires monitoring
- **Good** - Strong engagement, progressing well
- **Excellent** - Very high engagement, likely to convert

### **Configuring Health Score Thresholds**

You can customise the point thresholds for each category:

- Set the minimum points required for each level
- Thresholds cannot overlap
- After adjusting, recalculate health scores to update all applicant ratings

*Health score threshold configuration*  
*Summary dashboard \> Average engagement score card \> Settings icon*

![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-28-21-2019-PM.png?width=635&height=207&name=undefined-Nov-13-2025-02-28-21-2019-PM.png)

![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-28-29-2013-PM.png?width=670&height=366&name=undefined-Nov-13-2025-02-28-29-2013-PM.png)

### **Positive Indicators**

The system awards points for positive engagement activities such as:

- **Submit an Application** - Assign points for completed applications
- **Upload Documents** - Points for providing required documentation
- **Within Catchment Area** - Bonus points for being in your target area
- **Frequent Logins** - Points for regular portal access
- **Open Key Emails** - Points for engaging with important communications
- **Attend Meetings/Events** - Points for in-person engagement

For each indicator, you can:

- Enable or disable the indicator
- Set the number of points to award
- Customise based on what matters most to your school

*Positive indicators configuration:*

*![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-28-53-8202-PM.png?width=670&height=626&name=undefined-Nov-13-2025-02-28-53-8202-PM.png)*

### **Negative Indicators**

The system deducts points for signs of disengagement:

- **No Response to Emails** - Deduct points after a specified number of days
- **Inactivity** - Points deducted for prolonged inactivity
- **Missed Deadlines** - Penalty points for missed submission dates

For each negative indicator, you can:

- Enable or disable the indicator
- Set the number of points to deduct
- Define time thresholds (e.g., days without response)

*Negative indicators configuration:*

*![](https://helpdesk.applicaa.com/hs-fs/hubfs/undefined-Nov-13-2025-02-29-34-8346-PM.png?width=705&height=735&name=undefined-Nov-13-2025-02-29-34-8346-PM.png)*

### **Applying Health Score Changes**

After making any changes to indicators or thresholds:

1. Review your configuration
2. Click "Save" to store your settings
3. Click "Recalculate Engagement Scores" to update all applicant scores
4. Health scores will update across all Insights areas

### **Using Health Scores**

Once configured, health scores appear:

- On applicant cards in the Pipeline view
- On the map in Map View
- In filtered lists and reports

**Coming Soon:** The ability to filter applicants specifically by their engagement score, making it even easier to identify and act on applicants at different engagement levels.

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